I spent years judging what I thought was a lack of spiritual discipline in my Thai friends, only to realize that God had created them to learn and grow differently. They are a communal people who thrive on shared experiences.
This realization birthed a unique strategy for the Thai SourceView Bible: we didn't just print the text in four colors; we printed four different colored covers.
When we distribute these Bibles, we give a red one to one person and tell them, "Your neighbor has the green one, and the person across the street has the blue one. You have to get together to see the whole set." To our joy, they actually did it—adults in restaurants and kids in schools began reading the Word out loud together.